Maxhaus
AI business intelligence for real decisions

Maxhaus connects the data you already have (CRM, ERP, spreadsheets), checks that it is built right, and tells you what is happening, what to do next, and how likely it is to work.

From scattered data to clear priorities Illustration: a tangle of unstructured data lines passes through a checking gate and comes out as ordered lines, grouped from act now to set aside.
Illustration of the idea: scattered data in, checked and prioritized answers out.
Our market research uses public and official data
The problem

You have the data. Nobody has time to read it.

Most companies keep a CRM, an ERP and dozens of spreadsheets. At the end of the day, nobody knows what to do with the numbers.

Spreadsheets nobody opens

The information exists, but turning it into a decision takes time and technical skill that the team does not have.

Charts without answers

Traditional BI shows graphs. It does not say what to do, or how likely it is to work.

A CRM built the wrong way

When customers and vendors share a table, or quotes and invoices are recorded backwards, every report is wrong.

How it works

From scattered information to a clear next step

1

Connect your data

CRM, ERP and spreadsheets are brought together in one place, kept separate for each client.

2

Check the structure

We review how your CRM is built: tables, fields, funnel and rules. If you do not have a CRM, we set one up through our parent company, CW.

3

Get answers you can use

Simple dashboards, a weekly "what changed and what to do", and a copilot you can ask in everyday language.

How we compare

Tools that show data, and what is still missing

Good tools already exist. Most assume someone will build the reports, clean the data and read the results. That is the part Maxhaus delivers.

ToolWhat it gives youPublic price (2026, indicative)What is still missing
Power BI (with Copilot)Reports and charts; AI assistant on higher tiersFrom US$14 per user per month; Copilot needs paid capacitySomeone has to build and read the reports
Tableau (Pulse)Dashboards and automatic key metricsOn requestSetup and interpretation are up to you
ThoughtSpotSearch your data in plain languageFrom US$25 per user per month; per-query pricing on ProNeeds clean, well-modeled data first
Zoho Analytics (Ask Zia)Dashboards and an AI assistantFree tier; US$48 per month (5 users); about US$115 per month for the full AIThe strongest AI sits on the higher plans; the data structure is still yours
CRM predictions (Salesforce Einstein, HubSpot, Zoho Zia)Chance that a deal closesOn higher CRM plansNeed around 1,000 closed deals or more to work
MaxhausSetup, dashboards and a copilot with a confidence level on every answerFounding-client pilot: US$ 497 diagnostic · US$ 99 per monthWorks with limited history, and checks how your CRM is built first

Prices are those published by each vendor in 2026 and may change.

Offers

Three ways to work with Maxhaus

Start with a diagnostic, then keep the answers coming every month.

Fixed scope · limited spots

Data Diagnostic

About two weeks of hands-on analysis by our founder.

  • Review of your CRM/ERP structure
  • Cleaned and connected data
  • A "5 numbers that matter" dashboard
  • A short report: what to do now
Monthly

Panel + Copilot

Your numbers explained, every week.

  • Simple dashboards
  • Weekly summary and next steps
  • A copilot that answers questions
  • Chance-of-closing estimates with a confidence level
Custom

Built for you / API

For advanced teams and partners.

  • The same modules inside your systems
  • Your own rules and metrics
  • Private data environments

Diagnostics are limited each month so every client gets full attention. Founding-client pilot pricing: US$ 497 for the Data Diagnostic (fixed scope) and US$ 99 per month for Panel + Copilot. List prices will be set after the first pilots.

Guardrails

An assistant that stays inside what you agreed

Every number comes from calculations on your own data, never from an AI guess. The AI explains; guardrails decide what it may do.

Approved topics only

Sales, pipeline, leads, deals and CRM quality. Anything else is declined.

Read-only

It never edits your CRM or ERP. Changes need a person's approval.

A source on every number

Each answer shows where it came from, how many records, and a confidence level.

"Not enough data" is an answer

With too few comparable cases, it says so instead of inventing a probability.

No personal data

Requests for personal identifiers or pay are blocked.

Audit trail

Every question, answer and blocked request is logged.

From the field

What the method has found inside real companies

Results from CW Digital Marketing client work and data audits. Clients are not named.

~70%of leads at one Florida services company had no follow-up, or got the wrong message.

Quotes and invoices backwards

At the same company, the way quotes and invoices were recorded was inverted, which distorted every sales report.

Vendors and customers in one table

A common structure error that hides who the real customers are.

3.4×lead-to-customer conversion at a heavy-equipment repair client, with +212 leads and +450 service orders tracked in the pipeline.
87.5%of reviewed leads validated as real prospects at a Florida utility-construction equipment-financing client; 25% became active opportunities (July 2026).
Milestones

Where we are and what comes next

We say what exists and what is planned.

1
Done

Method proven in the field

2026

The diagnostic method has been applied in more than 10 client companies. A first demo of the copilot is ready, using fictional data.

2
In progress

Packaging and first pilots

Q4 2026

The Data Diagnostic and the Panel + Copilot subscription, with Zoho CRM connected, and the first paid pilots in Florida.

3
Planned

929 Challenge

Bootcamp Oct 12–16 · Final Dec 3–4, Macau

Application submitted to the Brazil–China startup competition. The bootcamp and final apply to selected teams.

4
Planned

New markets and connectors

2027

A Brazilian company (CNPJ), the Brazilian market, and connectors for more CRMs and ERPs, after legal review of cross-border data rules.

Where we start

Underground and utility construction in Florida

Our founder works with these companies every day. The same method adapts to other sectors and countries; Brazil is next.

2,005utility-system construction establishments in Florida (2025)Source: U.S. Bureau of Labor Statistics, QCEW, NAICS 2371. Establishments, not distinct companies.
2,455active underground-utility contractor licenses in FloridaSource: Florida DBPR public license extract, downloaded Oct 5, 2026. A company can hold more than one license.
30,564utility-system construction establishments in the U.S. (2024)Source: BLS QCEW, NAICS 2371.
Demo

Try the copilot

An interactive demo with fictional data: a dashboard, a chat that cites its sources, chance-of-closing estimates with a confidence level, a CRM health check, and the guardrails in action. The chat is a simulation.

Open the demo
FAQ

Straight answers

How is this different from Power BI, Tableau or Zoho Analytics?

Those are tools you have to build with and read yourself. Maxhaus delivers the reading: we check how your data is structured, set up the dashboards, and give you answers and next steps in plain language, with a stated confidence level.

Do I need to replace my CRM?

No. We review how your current CRM is built and tell you what to fix. If you do not use a CRM, we set one up through our parent company, CW.

Is the AI making up numbers?

No. Numbers come from calculations on your own data. The AI writes the explanation, shows the source, and says "not enough data" when it cannot answer reliably.

How can you estimate the chance of closing a deal with little history?

We compare with similar past deals, adjust for factors you confirm, and show a range with a confidence level and how many cases support it. With too few cases we do not give a number.

Is it live today?

The diagnostic is available now as a service. The copilot subscription is being packaged for the first pilots, and the demo runs on fictional data.

Does it change my data?

No. The copilot is read-only. Any change needs a person's approval.

Which systems connect?

Zoho CRM is connected today. Spreadsheets are supported. Other CRMs and ERPs are on the roadmap.

How is it priced?

Founding-client pilot pricing is US$ 497 for the Data Diagnostic (fixed scope) and US$ 99 per month for Panel + Copilot. List prices will be set after the first pilots.

About

Born in the field, with real experience

Maxhaus was born inside the business-intelligence work of CW Digital Marketing, created in June 2026 in Orlando, Florida. It was founded by Victor Chiquetti, a Brazilian entrepreneur who has worked inside more than 10 client companies, including underground and utility construction firms in Florida, organizing their data and guiding their decisions. Today Maxhaus operates in the U.S. through CW, where active clients are testing the offer. A Brazilian company (CNPJ) is on the roadmap, and a Brazilian operations lead is preparing the local side.

Built from real work

The method comes from going inside businesses, not from a lab.

Your data, your rules

It runs on the data a company already has, with guardrails you agree to.

Honest about stage

We are early. We show what works and label what is next.

Contact

Talk to us

Tell us about your business and what you would like to understand better. We will reply by email.

Or email victor@cwmktus.com. We use your details only to reply.